A graphic designer's dream phone

So what if LG is coming out with a pink phone. Softbank Mobile is releasing the Sharp 812SH in 20 different colors! And even better, the colors all come from the Pantone Matching System!

For those who don't know, the PMS (yes, PMS) is a way for designers to specify an ink color for a printed piece. For instance, if I request Pantone 368 from any print house in the world, my piece will always come back the same bright green. Now I can order a cell phone in Pantone 368 to match that printed piece. Actually, I can't, because like all things cool it is only available in Japan.

Anyway, it is interesting that Pantone is branching out to become a consumer brand. They've also released such products as stationery, luggage, and stools under the name Pantone Universe. They've also created the Colorstrology site, which tells you what your birth color is and what it means. Mine is Pantone 13-0116, pastel green (earnest, compassionate, magical). Well, I suppose that's no less ridiculous than regular astrology.